million tons of carbon emissions (estimated) are annually caused by the production of athletic footwear only.
million tons of petroleum-based plastics pollute the world’s oceans, growing by a truckload every day.
kilograms of carbon emissions are caused by producing one single conventional running shoe.
years until your favourite club’s petroleum-based, polyester jersey decomposes.
Soon we will reveal everything about our project. Until then, we'll explain why it's necessary.
Sports brands are a major driver of the fast-fashion industry. They’re polluting the environment with toxic and petroleum-based materials, and for most of them, carbon-neutrality is years, often decades away.
The sports industry needs to change. And it needs to change now.